After looking at a lot—over two hundred—LinkedIn personal profile pages, I have found the gold standard for doing a LinkedIn bio. There are only a few sections, but each are specific to the buyer persona you have chosen to appeal to.
There was also a personal profile that I have to call out – there were four words in the bio section. #1 in Sales Engagement. I would like to know more about you than that.
This is Chris Owen, Sales QB’s LinkedIn personal profile (reproduced with permission):
Chris’s LinkedIn profile bio:
Analysis of the LinkedIn Bio: Headers and Emojis
I just love how this profile is broken out. There are some great emojis