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Case Studies

How effective marketing drives business growth
5 min read
9 Elements of Great Original Content for B2B Technical Companies and Engineers

Now, writing outstanding content is a choice. You have to put in the time, money, and work to build a great brand that...

5 min read
Using the Hero's Journey to Create Your Core Message and Buyer Personas

Today, we will be talking about the Hero’s Journey, and how having a core message and ideal buyer persona will take...

5 min read
A Guide to Content Curation for Firms: Tips and Tools

How do you source and share great content on social media? I will show you how to in this guide and share some of the...

7 min read
Develop a Content Strategy in 7 Simple Steps to Grow Your Firm

Did you know that 59% of businesses don't have a documented content marketing strategy? However, 69% of the most...

5 min read
How Does SEO Impact Sales and Generate ROI For Your Business?

SEO or search engine optimization gets thrown around a lot nowadays. For many technical service business owners, SEO...

4 min read
4 Ways Your Sales Team Helps with Your Content Marketing

Marketing and sales are two different departments.

But they have a closely intertwined connection.

Actually, when...

5 min read
How-to Guide to Creating Your Content Calendar Now

Today, I want to talk about the importance of having a content calendar. Did you know that according to the Content...

6 min read
10 Marketing Platforms and Tools You Need to Know in 2020

Today I want to talk about the top 10 marketing platforms and tools you need to know about in content marketing going...

6 min read
2020 B2B Content Marketing Trends and Budgets

Today, I want to talk to you about the top 2020 B2B marketing trends in content marketing.  I want to specially thank...

5 min read
Top 5 Mindset Blocks Scaling from $0 -1 million

Today, I want to talk about the top five mindset blocks of scaling your business from zero to a million dollars. Now,...

7 min read
How to Get Reviews and Respond to Negative Reviews for Your B2B Company

Customer and client reviews are increasingly important as more consumers use the internet to find businesses. According...

6 min read
Defining Customer Value for B2B Technical Services for Engineers and Scientists

I would like to talk to you about defining the customer value for your B2B technical services business. Finding your...