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Marketing and Sales Gap Analysis

Strategy is the foundation of success!


Unlock your business’s growth by assessing your marketing performance.

Strategy and tactics must go hand in hand for a company to achieve measurable success.  However, tactics alone cannot deliver the performance that most businesses need to be successful. The most successful organizations get there with a well thought-out strategy. With a good strategy, you can move out of being the one implementing your marketing and transition into the position of defining where you want your business to go in the future. A solid strategy allows you to be the leader your company needs you to be for success.

Online Presence Audit

How do your customers reach you?

Gap Analysis

Are your marketing and sales producing the ROI you intended? 


Growth Strategy



Online Presence Audit

When was the last time you opened a phone book? How about the last time you Googled something? Our Total Online Presence Audit goes through an online review of your online identity, from your website to your Google My Business account, reputation, and competitive landscape. Your presence online is how all of your potential customers expect to find your business; we see the errors that make it hard for your customers to find you.

Assesments Audit Computer



Marketing and Sales Gap Analysis

Do the right customers contact your business? Do your prospects understand the value to add to their business? If either of these is an issue for your business, let’s work together to develop your business a custom marketing strategy designed to attract the right customers. Customers who understand how you provide value to their business; customers that are eager to pay the prices your charge.

Assesments Strategy Computer
We are so glad we chose Lotus as our wedding photographer. Their professionalism, attention to detail, and beautiful photos made it so easy to work with them and they captured such amazing memories that we will cherish for the rest of our lives. We had a wonderful engagement shoot with James, who helped us look natural and have fun throughout, and our happiness shines through in our photos. For our wedding day, we had Vince and James as a team. Vince stuck to me throughout the day and did a great job capturing the candid joy and moments of the day. James took artistic shots and helped coordinate our poses. Both of them played with light, angles and the different areas throughout our venue to create a holistic album of photos and video footage. Overall, the Lotus team was an absolute pleasure to work with and I would recommend them and their talent for any bride!
Reena K Facebook
I can’t even put into words how thankful I am to have had Justin and the Lotus Photography team be apart of our special day. From the moment my husband and I met Justin we hit it off. Justin understood our vision, listened and surpassed our expectations. He and his team were professional, timely and always a phone call away. Their creativity and ability to capture some of our most treasured memories was flawless. I can’t express my gratitude enough. I highly recommend them to anyone who is looking to capture their beautiful moments with a professional team. -Jenna & Mike B.
Jenna B The Knot
Lotus is the most amazing photographers and talent videographers we have ever met. Justin and his crew are amazing. Photos are usually a bit exhausting but we might have to say we had just as much if not more fun with these guys than our guest! They made our rainy wedding day the brightest and most beautiful journey we could ask for. If you are wise book them! We hope to make more memories and explore new life steps just so that we can hire them and see them again! We love love love them. Five stars is not enough
Dominique Cecilia Facebook

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