Understanding MQLs and SQLs

5 min read

By Karen Lopez on 2021 February 26 16:00 GMT-07:00

Generating leads is vital to acquiring new customers. 74% of companies agree that converting leads into paying customers is their top marketing priority.  

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Topics: Lead Scoring Marketing Qualified Lead (MQL) Sales Qualified Lead (SQL)

Reengage With Your Lost Leads The Right Way

7 min read

By Islin Munisteri on 2020 May 21 16:00 GMT-06:00

Defining a lost lead

A lost lead is one that has stalled in your lead nurturing process and has not converted into a sale yet. This often means they are not opening your emails, or they recently unsubscribed from your email list.

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Topics: Lead Generation Content Marketing Customer Journey Lead Scoring Lead Capture Lead Nurturing

The 10 Best Ways to Optimize Your Lead Capture Forms

7 min read

By Islin Munisteri on 2020 May 14 16:00 GMT-06:00

Why the Lead Capture form is essential to your business

The lead capture form is essential to any B2B’s lead generation efforts. They serve an important purpose: to invite your site visitors to provide their information in exchange for a helpful piece of content, a quote, a free demo, or free trial.

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Topics: Lead Generation Content Marketing Customer Journey Marketing Strategy Lead Magnet Lead Scoring Lead Capture

3 Things Your Business Needs for an Effective Lead Capture Strategy

6 min read

By Islin Munisteri on 2020 May 7 14:18 GMT-06:00

The truth is that today’s online business landscape is more competitive than ever before. Multitudes of businesses all compete to generate quality leads. Therefore, to grow your business, you need to earn your audience’s attention.

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Topics: Lead Generation Content Marketing Lead Magnet Lead Scoring Lead Capture

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