Web Copywriting: Practical Tips and Best Practices

4 min read

By Brad Shorr on 2021 October 16 10:00 GMT-06:00

Web copywriting is an exciting career with terrific earnings potential. If you are just starting out or still learning the basics, don’t get discouraged because practically everyone in the world claims to be a copywriter. The fact is, relatively few copywriters have the skills, work habits, and determination to truly stand out. Organizations of all kinds recognize the value of highly skilled web copywriters and compensate them accordingly. Here is practical advice to help you become a star performer as quickly as possible.

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Topics: Content Development Content Marketing Marketing Agency

10 Ideas to Repurpose Content and Grow Your Business

4 min read

By Giacomo Rotella on 2021 September 25 13:30 GMT-06:00

Content marketing is one of the best ways to grow your business in 2021.

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Topics: Content Marketing

The best content marketing trends for 2021

4 min read

By Sarah Colley on 2021 June 24 09:00 GMT-06:00

Trying to outrank your competition on Google? 

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Topics: Content Development Content Marketing

Manufacturing Content Marketing for 2021: Budgets & Trends

4 min read

By Karen Lopez on 2020 November 26 16:00 GMT-07:00

Happy Thanksgiving to our readers in the US!  

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Topics: Content Marketing Marketing Strategy Inbound Marketing

Theia Marketing Guest Posting Guidelines

4 min read

By Karen Lopez on 2020 September 24 16:00 GMT-06:00

Thank you for your interest in writing as a guest blogger for Theia Marketing’s Guide to Marketing Blog! 

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Topics: Content Marketing Guest Posting

Well Wishes to Anyone with COVID!

4 min read

By Lucas Munisteri on 2020 July 20 14:04 GMT-06:00

We have been fortunate as a company and as a family so far. None of our clients or employees have gotten COVID so far. We’ve felt the economic impact of COVID-19, but luckily no personal impact.

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Topics: Content Marketing Marketing Insights Work From Home

3 Simple Ways to Increase your Lead Capture Conversions

5 min read

By Karen Lopez on 2020 June 10 16:00 GMT-06:00

If you want to generate more high-quality leads that align with your target audience, you probably need to invest more energy into lead capture.

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Topics: Lead Generation Content Marketing Lead Magnet Lead Capture Lead Nurturing

Lead Magnets: How to Choose the Right Ones to Earn More Leads

7 min read

By Karen Lopez on 2020 June 3 16:00 GMT-06:00

At its core, a lead magnet is a marketing tool used on landing pages to generate more leads. In digital marketing, lead magnets are also known as opt-in offers, freebies, gated content, or content upgrades, among others.

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Topics: Lead Generation Content Marketing Lead Magnet Lead Capture Lead Nurturing

The Top 7 Reasons Why You Keep Losing Leads

5 min read

By Karen Lopez on 2020 May 29 16:00 GMT-06:00

If your organization is investing resources on advertising and lead nurturing to increase its lead conversion rates, this article is for you.

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Topics: Content Marketing Marketing Insights Customer Journey Marketing Strategy Lead Magnet Lead Capture Lead Nurturing

Reengage With Your Lost Leads The Right Way

7 min read

By Islin Munisteri on 2020 May 21 16:00 GMT-06:00

Defining a lost lead

A lost lead is one that has stalled in your lead nurturing process and has not converted into a sale yet. This often means they are not opening your emails, or they recently unsubscribed from your email list.

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Topics: Lead Generation Content Marketing Customer Journey Lead Scoring Lead Capture Lead Nurturing

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