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The Most Common Product Testing Mistakes You Need to Avoid

6 min read

By Karen Lopez on 2020 November 12 16:00 GMT-07:00

Testing a product or its prototype is the most efficient way to ensure the final byproduct you launch into market has the best chance of succeeding. It gives product managers and engineers valuable insight into the best product decisions they can make to improve customer satisfaction, brand loyalty, customer retention, and increase their company's ROI. 

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Topics: Marketing Tools Product/Market Fit Product Testing

Top 6 Myths on Product/Market Fit

5 min read

By Karen Lopez on 2020 November 5 16:00 GMT-07:00

Many ideas circulate product/market fitMany times, these misconceptions confuse founders and the teams they manageleading to possible future setbacks. 

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Topics: Marketing Insights Product/Market Fit Lean Product Process

7 Reasons You Do Not Have Product/Market Fit & What to Do About It

6 min read

By Karen Lopez on 2020 October 29 16:00 GMT-06:00

Product/market fit is not a one-size-fits-all process, nor is it a one-time event. It is an iterative process that demands the continual collaboration between the product, marketing, sales, services, and leadership teams of a company.  

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Topics: Understanding Your Business Product/Market Fit Buyer Persona

Buyer Persona Research for a Perfect Product/Market Fit

6 min read

By Karen Lopez on 2020 October 22 16:00 GMT-06:00

We can simplify product/market fit to mean the following: the degree to which the product being sold satisfies market demand and customer needs.  

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Topics: Understanding Your Business Product/Market Fit Buyer Persona

Growing Your Business with Product/Market Fit

7 min read

By Karen Lopez on 2020 October 15 16:00 GMT-06:00

"Product/Market fit is not just a prerequisite for growth; it is the fuel that powers all sustainable growth efforts." 

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Topics: Understanding Your Business Marketing Strategy Product/Market Fit

How to Validate if Your SaaS has a Product/Market Fit

5 min read

By Karen Lopez on 2020 September 18 16:00 GMT-06:00

“Startups occasionally ask me to help them evaluate whether they have achieved product/market fit. It’s easy to answer: if you are asking, you’re not there yet."

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Topics: Product/Market Fit Sean Ellis Test Customer Retention

Measuring Product/Market Fit: 4 Metrics You Need to Know

5 min read

By Karen Lopez on 2020 September 3 16:30 GMT-06:00

Your Business Needs Product/Market Fit to Succeed

Product/Market Fit is a concept in the business world that can help organizations supercharge the relationship between their business, their products, and the customers that buy them.

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Topics: Customer Satisfaction Product/Market Fit Sean Ellis Test Lean Product Process

Want to Find the Right Product/Market Fit? Avoid these 6 Mistakes

5 min read

By Karen Lopez on 2020 August 27 16:00 GMT-06:00

Product/Market Fit is an important factor in your business’s success

The process of achieving the right product/market fit can be tricky, considering there are various steps that go into attaining it.

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Topics: Marketing Insights Marketing Strategy Product/Market Fit

How to Achieve Product/Market Fit

6 min read

By Karen Lopez on 2020 August 20 16:30 GMT-06:00

Product/Market Fit, what is it?

The key to making your business work is to start by considering what your target customers want; that way, you can sell it to them.

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Topics: Marketing Strategy Product/Market Fit Lean Product Process

Measuring Your Product/Market Fit is Easy with the Sean Ellis Test

6 min read

By Karen Lopez on 2020 August 13 16:30 GMT-06:00

Defining Product/Market Fit

As the person in charge of running and scaling a business, you want to ensure your products and services are in demand. Ideally, your company launches products that fulfill a need or solve a problem that troubles your chosen market; therefore, becoming a necessity to your audience.

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Topics: Marketing Insights Product/Market Fit Sean Ellis Test

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