Customer and client review websites are increasingly important as more consumers use the internet to find businesses. According the BrightLocal Local Consumer Review Survey, 54% of consumers ages 18-34 use the internet every day to find businesses. That means decision makers are doing initial market research on your B2B brand before picking up the phone or forming a relationship with you.Read More
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We are going to talk about the total online presence audit. If you're trying to figure out why you're not generating leads from your website or if your competitors are gaining key keyword advantages on Google,whether they're in Google ads or on the first page of Google.Read More
3 min read
I want to talk about seven questions that you should ask your marketing agency before you start with them or as you're getting to know them.Read More
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What is niching? It doesn't matter what stage of business you're in--whether you've had your business for one year or five years or 10 years or 20 years. I think you could still benefit from niching down.Read More
6 min read
Today, I'd like to talk about why you need marketing in your MSP. I understand a lot of MSPs have a very robust sales tea
m and do most of their selling via direct sales. But since you have a website, you have all of these other resources available to you to get the most out of your sales team's time.Read More
A buyer pesona, or your ideal client, is absolutely necessary before you create any piece of content.
I'm talking about before doing any email sequences, LinkedIn outreach campaigns, and blogs, know who your ideal client is.
For us in the IT managed service provider space, it is the top three decision makers at an MSP.
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What are the top seven components of an MSP website that converts leads? We decided to pick Qlik as our ideal website. Now Qlik is actually a business intelligence software, but I really liked their website and I think their site architecture can help MSPs as well.Read More