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3 Simple Ways to Increase your Lead Capture Conversions

5 min read

By Karen Lopez on 2020 June 10 16:00 GMT-06:00

If you want to generate more high-quality leads that align with your target audience, you probably need to invest more energy into lead capture.

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Topics: Lead Generation Content Marketing Lead Magnet Lead Capture Lead Nurturing

Lead Magnets: How to Choose the Right Ones to Earn More Leads

7 min read

By Karen Lopez on 2020 June 3 16:00 GMT-06:00

At its core, a lead magnet is a marketing tool used on landing pages to generate more leads. In digital marketing, lead magnets are also known as opt-in offers, freebies, gated content, or content upgrades, among others.

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Topics: Lead Generation Content Marketing Lead Magnet Lead Capture Lead Nurturing

The Top 7 Reasons Why You Keep Losing Leads

5 min read

By Karen Lopez on 2020 May 29 16:00 GMT-06:00

If your organization is investing resources on advertising and lead nurturing to increase its lead conversion rates, this article is for you.

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Topics: Content Marketing Marketing Insights Customer Journey Marketing Strategy Lead Magnet Lead Capture Lead Nurturing

Reengage With Your Lost Leads The Right Way

7 min read

By Islin Munisteri on 2020 May 21 16:00 GMT-06:00

Defining a lost lead

A lost lead is one that has stalled in your lead nurturing process and has not converted into a sale yet. This often means they are not opening your emails, or they recently unsubscribed from your email list.

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Topics: Lead Generation Content Marketing Customer Journey Lead Scoring Lead Capture Lead Nurturing

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