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Women in Revenue HUG Event- Guest Speaker Victoria Harkes

5 min read

By Aubrey Shiffert on 2022 April 28 07:49 GMT-06:00

 

Women from across the US joined Theia Marketing as we hosted our Women in Revenue HUG event. Our guest speaker Victoria Harkes, the marketing manager at School Bundle, spoke about how she used HubSpot to pop the departmental silo bubble and integrate goals across the sales, marketing, and customer service channels. She single-handedly streamlined organizational growth and created a cohesive customer experience from start to finish by the use of customized landing pages.

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Topics: Content Management System Landing pages Women In Revenue

A 3-step process to instantly make your lead magnets more desirable

3 min read

By Ekaterina Howard on 2021 November 28 17:57 GMT-07:00

Get more conversions with a few simple tweaks to your lead magnet landing pages and social posts

You know that lead magnets — especially in B2B space — can help you attract, capture, and convert quality leads. But this is what I see happen over and over with lead magnets: marketers spend weeks on creating beautiful, original, well-researched, useful resources… while treating landing page copy and social post copy as an afterthought.

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Topics: Marketing Strategy Lead Capture Customer Retention Landing pages

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