What is Your ROI on Sales and Marketing?

3 min read

By Islin Munisteri on 2019 September 6 16:51 GMT-06:00

What is your ROI on your marketing and sales efforts?  If you have a call center working for you and what is the ROI on that? So what is the return on investment for marketing and sales for you? So let’s cut straight to the chase. A good marketing ROI is a ratio of 5:1.

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Topics: Social Media Marketing Lead Generation Marketing Agency Customer Journey Digital Marketing MSP Lead Generation IT Website IT Lead Generation Featured

What is a Total Online Presence Audit?

4 min read

By Islin Munisteri on 2019 August 26 14:03 GMT-06:00

We are going to talk about the total online presence audit. If you're trying to figure out why you're not generating leads from your website or if your competitors are gaining key keyword advantages on Google,whether they're in Google ads or on the first page of Google. 

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Topics: Digital Marketing MSP Lead Generation IT Website MSP Marketing MSP Website IT Lead Generation

7 Questions to Ask Your Marketing Agency

4 min read

By Islin Munisteri on 2019 August 8 12:50 GMT-06:00

I want to talk about seven questions that you should ask your marketing agency before you start with them or as you're getting to know them.

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Topics: MSP Lead Generation IT Website MSP Marketing MSP Website IT Lead Generation

How to Niche Down Your IT/MSP Business

3 min read

By Islin Munisteri on 2019 July 29 15:36 GMT-06:00

What is niching? It doesn't matter what stage of business you're in--whether you've had your business for one year or five years or 10 years or 20 years. I think you could still benefit from niching down.

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Topics: Lead Generation Marketing Strategy MSP Lead Generation IT Website MSP Marketing MSP Website IT Lead Generation Featured

Why You Need to Have Buyer Personas First

1 min read

By Islin Munisteri on 2019 July 17 14:08 GMT-06:00

A buyer pesona, or your ideal client, is absolutely necessary before you create any piece of content.

I'm talking about before doing any email sequences, LinkedIn outreach campaigns, and blogs, know who your ideal client is.

For us in the IT managed service provider space, it is the top three decision makers at an MSP.

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Topics: Social Media Marketing Customer Journey Marketing Strategy MSP Lead Generation MSP Marketing MSP Website IT Lead Generation

7 Components of a Great MSP Website That Converts Leads

4 min read

By Islin Munisteri on 2019 July 12 14:17 GMT-06:00

What are the top seven components of an MSP website that converts leads? We decided to pick Qlik as our ideal website. Now Qlik is actually a business intelligence software, but I really liked their website and I think their site architecture can help MSPs as well.

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Topics: Lead Generation Customer Journey Digital Marketing MSP Lead Generation IT Website MSP Marketing MSP Website IT Lead Generation

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