Why You Need a Marketing Expert on Your C-Level Team

4 min read

By Guest Blogger on 2020 October 1 16:00 GMT-06:00

There has been some discourse on whether there should be a chief marketing officer at the organization's top levels. The role became popular in the mid-'90s but has seen companies shy away from the role. The role still exists or has been rebranded to "Chief Growth Officer" or "Chief Brand Officer" or other hot button name. Coca-Cola recently brought back the role of CMO, citing that marketing aligns with its goals rather than growth.

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Topics: Marketing Insights Digital Marketing Brand Ambassador Guest Posting

Theia Marketing Guest Posting Guidelines

16 min read

By Karen Lopez on 2020 September 24 16:00 GMT-06:00

Thank you for your interest in writing as a guest blogger for Theia Marketing’s Guide to Marketing Blog! 

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Topics: Content Marketing Guest Posting

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