Guide to Marketing Blog

5 min read

Top 5 Mindset Blocks Scaling from $0 -1 million

By Islin Munisteri on 2019 November 5 18:28 GMT-07:00

Today, I want to talk about the top five mindset blocks of scaling your business from zero to a million dollars. Now, as engineers and business owners, it's sometimes hard to invest in coaching or invest in your website or decide to invest in even some sales coaching. But I find that the coaching and especially for therapy for me has been very helpful in overcoming these mindset blocks. It has been helpful in investing in my business to get to the next level. Now these are the top five mindset blocks.

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7 min read

How to Get Reviews and Respond to Negative Reviews for Your B2B Company

By Islin Munisteri on 2019 October 28 18:12 GMT-06:00

Customer and client reviews are increasingly important as more consumers use the internet to find businesses. According the BrightLocal Local Consumer Review Survey, 54% of consumers ages 18-34 use the internet every day to find businesses. That means decision makers are doing initial market research on your B2B brand before picking up the phone or forming a relationship with you.

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6 min read

Defining Customer Value for B2B Technical Services for Engineers and Scientists

By Islin Munisteri on 2019 October 21 17:58 GMT-06:00

I would like to talk to you about defining the customer value for your B2B technical services business. Finding your customer value is incredibly importan

t because you can get the prices you want for your product or service, and not get negotiated down or discounted on your product or service.

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