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Business Survival amid the Covid-19 Pandemic

7 min read

By Karen Lopez on 2020 December 4 16:00 GMT-07:00

The Covid-19 pandemic that has swept the world over has brought with it many unprecedented challenges for businesses.  

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Topics: Understanding Your Business Covid-19 Marketing Revenue Operations

4 Reasons to Keep your Marketing Spend During a Recession

4 min read

By Karen Lopez on 2020 July 9 11:40 GMT-06:00

Previous economic recessions like those of the 1980s and 1990s were called business cycle recessions. The world economy faced inflation, central banks increased interest rates, and investments were low. The global financial crisis of 2008 led to a depreciation of the US mortgage market that led to a banking crisis.

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Topics: Digital Marketing Marketing Strategy Covid-19 Marketing