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Guide to Marketing, Growing, Optimizing your business

Demand Gen for IT Services During COVID

16 min read

By Islin Munisteri on 2020 October 8 13:48 GMT-06:00

This transcript has been edited for clarity and conciseness.

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Topics: Understanding Your Business Marketing Insights Marketing Strategy MSP Lead Generation IT Website Podcast

Why You Need a Marketing Expert on Your C-Level Team

3 min read

By Guest Blogger on 2020 October 1 16:00 GMT-06:00

There has been some discourse on whether there should be a chief marketing officer at the organization's top levels. The role became popular in the mid-'90s but has seen companies shy away from the role. The role still exists or has been rebranded to "Chief Growth Officer" or "Chief Brand Officer" or other hot button name. Coca-Cola recently brought back the role of CMO, citing that marketing aligns with its goals rather than growth.

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Topics: Marketing Insights Digital Marketing Brand Ambassador Guest Posting

Theia Marketing Guest Posting Guidelines

4 min read

By Karen Lopez on 2020 September 24 16:00 GMT-06:00

Thank you for your interest in writing as a guest blogger for Theia Marketing’s Guide to Marketing Blog! 

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Topics: Content Marketing Guest Posting

How to Validate if Your SaaS has a Product/Market Fit

5 min read

By Karen Lopez on 2020 September 18 16:00 GMT-06:00

“Startups occasionally ask me to help them evaluate whether they have achieved product/market fit. It’s easy to answer: if you are asking, you’re not there yet."

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Topics: Product/Market Fit Sean Ellis Test Customer Retention

9 Proven Ways to Improve Your Customer Retention

5 min read

By Karen Lopez on 2020 September 10 16:00 GMT-06:00

No matter how incredible your products or services are, if your business cannot convert customers into loyal product ambassadors and evangelists, there is much room for improvement.

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Topics: Customer Retention Brand Ambassador Brand Evangelist

Measuring Product/Market Fit: 4 Metrics You Need to Know

5 min read

By Karen Lopez on 2020 September 3 16:30 GMT-06:00

Your Business Needs Product/Market Fit to Succeed

Product/Market Fit is a concept in the business world that can help organizations supercharge the relationship between their business, their products, and the customers that buy them.

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Topics: Customer Satisfaction Product/Market Fit Sean Ellis Test Lean Product Process

Want to Find the Right Product/Market Fit? Avoid these 6 Mistakes

5 min read

By Karen Lopez on 2020 August 27 16:00 GMT-06:00

Product/Market Fit is an important factor in your business’s success

The process of achieving the right product/market fit can be tricky, considering there are various steps that go into attaining it.

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Topics: Marketing Insights Marketing Strategy Product/Market Fit

How to Achieve Product/Market Fit

6 min read

By Karen Lopez on 2020 August 20 16:30 GMT-06:00

Product/Market Fit, what is it?

The key to making your business work is to start by considering what your target customers want; that way, you can sell it to them.

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Topics: Marketing Strategy Product/Market Fit Lean Product Process

Measuring Your Product/Market Fit is Easy with the Sean Ellis Test

6 min read

By Karen Lopez on 2020 August 13 16:30 GMT-06:00

Defining Product/Market Fit

As the person in charge of running and scaling a business, you want to ensure your products and services are in demand. Ideally, your company launches products that fulfill a need or solve a problem that troubles your chosen market; therefore, becoming a necessity to your audience.

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Topics: Marketing Insights Product/Market Fit Sean Ellis Test

Well Wishes to Anyone with COVID!

4 min read

By Lucas Munisteri on 2020 July 20 14:04 GMT-06:00

We have been fortunate as a company and as a family so far. None of our clients or employees have gotten COVID so far. We’ve felt the economic impact of COVID-19, but luckily no personal impact.

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Topics: Content Marketing Marketing Insights Work From Home