Schedule a Meeting
Brainstorming around desk with postits 2

Guide to Marketing, Growing, Optimizing your business

The Most Common Product Testing Mistakes You Need to Avoid

6 min read

By Karen Lopez on 2020 November 12 16:00 GMT-07:00

Testing a product or its prototype is the most efficient way to ensure the final byproduct you launch into market has the best chance of succeeding. It gives product managers and engineers valuable insight into the best product decisions they can make to improve customer satisfaction, brand loyalty, customer retention, and increase their company's ROI. 

Read More
Topics: Marketing Tools Product/Market Fit Product Testing

Top 6 Myths on Product/Market Fit

5 min read

By Karen Lopez on 2020 November 5 16:00 GMT-07:00

Many ideas circulate product/market fitMany times, these misconceptions confuse founders and the teams they manageleading to possible future setbacks. 

Read More
Topics: Marketing Insights Product/Market Fit Lean Product Process

7 Reasons You Do Not Have Product/Market Fit & What to Do About It

6 min read

By Karen Lopez on 2020 October 29 16:00 GMT-06:00

Product/market fit is not a one-size-fits-all process, nor is it a one-time event. It is an iterative process that demands the continual collaboration between the product, marketing, sales, services, and leadership teams of a company.  

Read More
Topics: Understanding Your Business Product/Market Fit Buyer Persona

Buyer Persona Research for a Perfect Product/Market Fit

6 min read

By Karen Lopez on 2020 October 22 16:00 GMT-06:00

We can simplify product/market fit to mean the following: the degree to which the product being sold satisfies market demand and customer needs.  

Read More
Topics: Understanding Your Business Product/Market Fit Buyer Persona

Growing Your Business with Product/Market Fit

7 min read

By Karen Lopez on 2020 October 15 16:00 GMT-06:00

"Product/Market fit is not just a prerequisite for growth; it is the fuel that powers all sustainable growth efforts." 

Read More
Topics: Understanding Your Business Marketing Strategy Product/Market Fit

Demand Gen for IT Services During COVID

16 min read

By Islin Munisteri on 2020 October 8 13:48 GMT-06:00

This transcript has been edited for clarity and conciseness.

Read More
Topics: Understanding Your Business Marketing Insights Marketing Strategy MSP Lead Generation IT Website Podcast

Why You Need a Marketing Expert on Your C-Level Team

3 min read

By Guest Blogger on 2020 October 1 16:00 GMT-06:00

There has been some discourse on whether there should be a chief marketing officer at the organization's top levels. The role became popular in the mid-'90s but has seen companies shy away from the role. The role still exists or has been rebranded to "Chief Growth Officer" or "Chief Brand Officer" or other hot button name. Coca-Cola recently brought back the role of CMO, citing that marketing aligns with its goals rather than growth.

Read More
Topics: Marketing Insights Digital Marketing Brand Ambassador Guest Posting

Theia Marketing Guest Posting Guidelines

4 min read

By Karen Lopez on 2020 September 24 16:00 GMT-06:00

Thank you for your interest in writing as a guest blogger for Theia Marketing’s Guide to Marketing Blog! 

Read More
Topics: Content Marketing Guest Posting

How to Validate if Your SaaS has a Product/Market Fit

5 min read

By Karen Lopez on 2020 September 18 16:00 GMT-06:00

“Startups occasionally ask me to help them evaluate whether they have achieved product/market fit. It’s easy to answer: if you are asking, you’re not there yet."

Read More
Topics: Product/Market Fit Sean Ellis Test Customer Retention

9 Proven Ways to Improve Your Customer Retention

5 min read

By Karen Lopez on 2020 September 10 16:00 GMT-06:00

No matter how incredible your products or services are, if your business cannot convert customers into loyal product ambassadors and evangelists, there is much room for improvement.

Read More
Topics: Customer Retention Brand Ambassador Brand Evangelist

Featured