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Guide to Marketing, Growing, Optimizing your business

How to Get Reviews and Respond to Negative Reviews for Your B2B Company

7 min read

By Islin Munisteri on 2019 October 28 18:12 GMT-06:00

Customer and client reviews are increasingly important as more consumers use the internet to find businesses. According the BrightLocal Local Consumer Review Survey, 54% of consumers ages 18-34 use the internet every day to find businesses. That means decision makers are doing initial market research on your B2B brand before picking up the phone or forming a relationship with you.

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Topics: Marketing Insights Customer Value Marketing Strategy MSP Marketing

Defining Customer Value for B2B Technical Services for Engineers and Scientists

6 min read

By Islin Munisteri on 2019 October 21 17:58 GMT-06:00

I would like to talk to you about defining the customer value for your B2B technical services business. Finding your customer value is incredibly important because you can get the prices you want for your product or service, and not get negotiated down or discounted on your product or service.

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Topics: Understanding Your Business Lead Generation Customer Satisfaction Marketing Insights Customer Journey Customer Value Marketing Strategy

Top 10 Customer Review Sites for B2B Technical Services for Engineers and Scientists

5 min read

By Islin Munisteri on 2019 October 14 18:30 GMT-06:00

Whether you are in healthcare, engineering, science, or energy, there are top review sites to be on. So before we go dive deep into that, customer reviews are a way to get feedback. It is based on a customer's experience with the organization. Now these reviews could be public or private and they can be collected by the company or posted on third party review sites.

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Topics: Understanding Your Business Customer Satisfaction Marketing Tools Digital Marketing

The Client Buying Process

3 min read

By Islin Munisteri on 2019 October 7 19:19 GMT-06:00

Every interaction your client buyer persona has with your business should be where they are at in the buyer’s process. You need to provide the structured guidance and value they need at their point in the buyer’s process. 

According to the inbound methodology you need to attract, engage and delight your prospective clients and current clients. Meet where your clients are, and  reduce the friction leading up to making a purchase. Build trust, be human, and helpful. Personalize your prospect’s experience across sales, marketing, and service. 

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Topics: Content Development Content Marketing Marketing Agency Customer Journey Digital Marketing Marketing Strategy

What is Your ROI on Sales and Marketing?

3 min read

By Islin Munisteri on 2019 September 6 16:51 GMT-06:00

What is your ROI on your marketing and sales efforts?  If you have a call center working for you and what is the ROI on that? So what is the return on investment for marketing and sales for you? So let’s cut straight to the chase. A good marketing ROI is a ratio of 5:1.

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Topics: Social Media Marketing Lead Generation Marketing Agency Customer Journey Digital Marketing MSP Lead Generation IT Website IT Lead Generation Featured

What is a Total Online Presence Audit?

4 min read

By Islin Munisteri on 2019 August 26 14:03 GMT-06:00

We are going to talk about the total online presence audit. If you're trying to figure out why you're not generating leads from your website or if your competitors are gaining key keyword advantages on Google,whether they're in Google ads or on the first page of Google. 

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Topics: Digital Marketing MSP Lead Generation IT Website MSP Marketing MSP Website IT Lead Generation

7 Questions to Ask Your Marketing Agency

4 min read

By Islin Munisteri on 2019 August 8 12:50 GMT-06:00

I want to talk about seven questions that you should ask your marketing agency before you start with them or as you're getting to know them.

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Topics: MSP Lead Generation IT Website MSP Marketing MSP Website IT Lead Generation

How to Niche Down Your IT/MSP Business

3 min read

By Islin Munisteri on 2019 July 29 15:36 GMT-06:00

What is niching? It doesn't matter what stage of business you're in--whether you've had your business for one year or five years or 10 years or 20 years. I think you could still benefit from niching down.

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Topics: Lead Generation Marketing Strategy MSP Lead Generation IT Website MSP Marketing MSP Website IT Lead Generation Featured

Great customer experience for MSPs

7 min read

By Lucas Munisteri on 2019 July 22 17:27 GMT-06:00

 

 

Today, I'd like to talk about why you need marketing in your MSP. I understand a lot of MSPs have a very robust sales tea

m and do most of their selling via direct sales. But since you have a website, you have all of these other resources available to you to get the most out of your sales team's time.

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Topics: Content Marketing Digital Marketing MSP Lead Generation IT Website MSP Marketing MSP Website

Why You Need to Have Buyer Personas First

1 min read

By Islin Munisteri on 2019 July 17 14:08 GMT-06:00

A buyer pesona, or your ideal client, is absolutely necessary before you create any piece of content.

I'm talking about before doing any email sequences, LinkedIn outreach campaigns, and blogs, know who your ideal client is.

For us in the IT managed service provider space, it is the top three decision makers at an MSP.

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Topics: Social Media Marketing Customer Journey Marketing Strategy MSP Lead Generation MSP Marketing MSP Website IT Lead Generation

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