Brainstorming around desk with postits 2

Guide to Marketing, Growing, Optimizing your business

Measuring Your Product/Market Fit is Easy with the Sean Ellis Test

7 min read

By Karen Lopez on 2020 August 13 16:30 GMT-06:00

Defining Product/Market Fit

As the person in charge of running and scaling a business, you want to ensure your products and services are in demand. Ideally, your company launches products that fulfill a need or solve a problem that troubles your chosen market; therefore, becoming a necessity to your audience.

Read More
Topics: Marketing Insights Product/Market Fit Sean Ellis Test

Well Wishes to Anyone with COVID!

6 min read

By Lucas Munisteri on 2020 July 20 14:04 GMT-06:00

We have been fortunate as a company and as a family so far. None of our clients or employees have gotten COVID so far. We’ve felt the economic impact of COVID-19, but luckily no personal impact.

Read More
Topics: Content Marketing Marketing Insights Work From Home

4 Reasons to Keep your Marketing Spend During a Recession

5 min read

By Karen Lopez on 2020 July 9 11:40 GMT-06:00

Previous economic recessions like those of the 1980s and 1990s were called business cycle recessions. The world economy faced inflation, central banks increased interest rates, and investments were low. The global financial crisis of 2008 led to a depreciation of the US mortgage market that led to a banking crisis.

Read More
Topics: Digital Marketing Marketing Strategy Covid-19 Marketing

Improve your Problem-Solving with First Principles Thinking

10 min read

By Karen Lopez on 2020 June 24 16:00 GMT-06:00

As entrepreneurs, we encounter endless opportunities and possibilities to innovate the way we run our businesses, the way we create, manufacture, and present our products and services, and the way we interact with our customers.

Read More
Topics: Understanding Your Business Digital Marketing

What You Need to Know about Lead Generation Landing Pages

8 min read

By Karen Lopez on 2020 June 18 09:03 GMT-06:00

A landing page is a web page designed to attract the consumers who are in the market for the product or service your business offers. Also known as a lead capture page, landing pages are the web page a user "lands on" after clicking on an advertisement or social media post.

Read More
Topics: Lead Generation Digital Marketing Marketing Strategy Lead Capture

3 Simple Ways to Increase your Lead Capture Conversions

8 min read

By Karen Lopez on 2020 June 10 16:00 GMT-06:00

If you want to generate more high-quality leads that align with your target audience, you probably need to invest more energy into lead capture.

Read More
Topics: Lead Generation Content Marketing Lead Magnet Lead Capture Lead Nurturing

Lead Magnets: How to Choose the Right Ones to Earn More Leads

10 min read

By Karen Lopez on 2020 June 3 16:00 GMT-06:00

At its core, a lead magnet is a marketing tool used on landing pages to generate more leads. In digital marketing, lead magnets are also known as opt-in offers, freebies, gated content, or content upgrades, among others.

Read More
Topics: Lead Generation Content Marketing Lead Magnet Lead Capture Lead Nurturing

The Top 7 Reasons Why You Keep Losing Leads

7 min read

By Karen Lopez on 2020 May 29 16:00 GMT-06:00

If your organization is investing resources on advertising and lead nurturing to increase its lead conversion rates, this article is for you.

Read More
Topics: Content Marketing Marketing Insights Customer Journey Marketing Strategy Lead Magnet Lead Capture Lead Nurturing

Reengage With Your Lost Leads The Right Way

9 min read

By Islin Munisteri on 2020 May 21 16:00 GMT-06:00

Defining a lost lead

A lost lead is one that has stalled in your lead nurturing process and has not converted into a sale yet. This often means they are not opening your emails, or they recently unsubscribed from your email list.

Read More
Topics: Lead Generation Content Marketing Customer Journey Lead Scoring Lead Capture Lead Nurturing

The 10 Best Ways to Optimize Your Lead Capture Forms

12 min read

By Islin Munisteri on 2020 May 14 16:00 GMT-06:00

Why the Lead Capture form is essential to your business

The lead capture form is essential to any B2B’s lead generation efforts. They serve an important purpose: to invite your site visitors to provide their information in exchange for a helpful piece of content, a quote, a free demo, or free trial.

Read More
Topics: Lead Generation Content Marketing Customer Journey Marketing Strategy Lead Magnet Lead Scoring Lead Capture

Featured