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Guide to Marketing, Growing, Optimizing your business

A 3-step process to instantly make your lead magnets more desirable

3 min read

By Ekaterina Howard on 2021 November 28 17:57 GMT-07:00

Get more conversions with a few simple tweaks to your lead magnet landing pages and social posts

You know that lead magnets — especially in B2B space — can help you attract, capture, and convert quality leads. But this is what I see happen over and over with lead magnets: marketers spend weeks on creating beautiful, original, well-researched, useful resources… while treating landing page copy and social post copy as an afterthought.

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Topics: Marketing Strategy Lead Capture Customer Retention Landing pages

Why User Experience Matters in Designing Your RevOps Systems

4 min read

By Eleanor Hecks on 2021 October 30 07:30 GMT-06:00

Revenue Operations, better known as “RevOps,” takes all of your processes in your business and aligns them all with the central goal of your business, which is to serve customers first and generate ongoing cash flow and growth second. However, investing in RevOps without doing the same for user experience (or “UX”) is a waste of time, because you can’t optimize income and cash flow without first focusing on your customers’ needs, perceptions, and expectations.

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Topics: RevOps RevOps Metrics

Web Copywriting: Practical Tips and Best Practices

4 min read

By Brad Shorr on 2021 October 16 10:00 GMT-06:00

Web copywriting is an exciting career with terrific earnings potential. If you are just starting out or still learning the basics, don’t get discouraged because practically everyone in the world claims to be a copywriter. The fact is, relatively few copywriters have the skills, work habits, and determination to truly stand out. Organizations of all kinds recognize the value of highly skilled web copywriters and compensate them accordingly. Here is practical advice to help you become a star performer as quickly as possible.

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Topics: Content Development Content Marketing Marketing Agency

10 Ideas to Repurpose Content and Grow Your Business

4 min read

By Giacomo Rotella on 2021 September 25 13:30 GMT-06:00

Content marketing is one of the best ways to grow your business in 2021.

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Topics: Content Marketing

Why Is Revenue Operations Important?

5 min read

By Ian Haynes on 2021 August 21 10:06 GMT-06:00

Revenue Operations is the new buzzword in the business world, and leading companies are shuffling to align their process with this new trend to boost profits and increase growth. What that essentially means is aligning your sales, marketing, and customer success teams to optimize revenues.

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The best content marketing trends for 2021

4 min read

By Sarah Colley on 2021 June 24 09:00 GMT-06:00

Trying to outrank your competition on Google? 

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Topics: Content Development Content Marketing

Best Practices In Naming Sales Operations, Sequences and Meeting Links

2 min read

By Islin Munisteri on 2021 May 27 13:46 GMT-06:00

How do you name your meeting links and sales cadences? There’s more to a name than you may realize.

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Topics: RevOps Agency Sales Ops Sales Enablement

Prioritizing Your Mental Health While Working in Sales: Prevent Burnout

1 min read

By Ryan Zadrazil on 2021 May 13 16:00 GMT-06:00

Sales can be an emotional rollercoaster full of ups and downs. My first sales job was in a call center, and I failed to understand the importance of mental health. This article will provide you with three actionable tips you can implement both inside and outside of work to thrive in your sales environment.

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Topics: Marketing Insights Work From Home Sales Ops Sales Enablement

The Best LinkedIn Personal Profile Bio I’ve Ever Seen

3 min read

By Islin Munisteri on 2021 April 30 09:51 GMT-06:00

After looking at a lot—over two hundred—LinkedIn personal profile pages, I have found the gold standard for doing a LinkedIn bio. There are only a few sections, but each are specific to the buyer persona you have chosen to appeal to.

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Topics: Social Media Marketing Brand Ambassador Buyer Persona Best of LinkedIn

How Sales Teams Benefit from Revenue Operations

2 min read

By Islin Munisteri on 2021 April 15 16:00 GMT-06:00

How can sales teams benefit from having sales and revenue operations in place?

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Topics: Case Study RevOps Sales Learning Curve Sales Ops

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