Generating leads is vital to acquiring new customers. 74% of companies agree that converting leads into paying customers is their top marketing priority.
Read MoreUnderstanding MQLs and SQLs
5 min read
By Karen Lopez on 2021 February 26 16:00 GMT-07:00
Topics: Lead Scoring MQL SQL
RevOps vs Sales Ops vs Marketing Ops
5 min read
By Karen Lopez on 2021 February 18 16:00 GMT-07:00
Whether in politics, athletics, or business, every successful team needs a goal-oriented leader to steer the way. Without leadership, there is a lack of direction, disorganization, and little chance to achieve the desired outcome.
Read MoreTopics: RevOps Sales Ops Marketing Ops
The Sales Learning Curve
5 min read
By Karen Lopez on 2021 February 11 16:00 GMT-07:00
Launching a new product requires effort to ensure its success. Once a new product is on the market, companies usually want to push it onto prospects and have these convert into paying customers as soon as possible.
Read MoreTopics: Understanding Your Business Sales Learning Curve Sales Operations
How ABM Measures ROI
5 min read
By Karen Lopez on 2021 February 4 16:00 GMT-07:00
Topics: ABM Account-Based Marketing Measuring ROI
The Future of RevOps
4 min read
By Karen Lopez on 2021 January 28 16:00 GMT-07:00
As the business world becomes more saturated and the level of competition increases, business leaders have innovated how they run their business and the service they give to customers.
Read MoreTopics: Revenue Operations RevOps Future of RevOps
RevOps Metrics that Matter Most
5 min read
By Karen Lopez on 2021 January 21 16:00 GMT-07:00
Revenue operations function by bringing an organization's marketing, sales, and customer success departments together to ensure smooth end-to-end management. This approach is meant to "breakdown" any siloed activities between these teams.
Read MoreTopics: Revenue Operations RevOps Metrics
How RevOps Drives ABM Success
5 min read
By Karen Lopez on 2021 January 14 16:00 GMT-07:00
In marketing and in sales, the more specific and personalized your approach to a prospect or customer you get, the better results you are likely to achieve. Every customer wants to feel important, and that's what makes AMB's personalization strategy so effective.
Read MoreTopics: RevOps ABM Account-Based Marketing
Using the Jobs to be Done Framework to Understand Your Customers
5 min read
By Karen Lopez on 2021 January 7 16:00 GMT-07:00
Revenue operations center on ensuring teams align around helping their products stand out from the competition and sell.
Read MoreTopics: RevOps Jobs Theory Jobs to be Done Framework
Using RevOps for Your Business
7 min read
By Karen Lopez on 2020 December 17 16:00 GMT-07:00
The steady downfall of inter-departmental friction and siloed companies have led the way to the rise of RevOps. Similarly, an increasing trend in interdepartmental collaboration, data-driven marketing, and cross-functional tools have boosted revenue operations even further.
Read MoreTopics: Customer Journey Revenue Operations RevOps
Why You Should Hire a RevOps Agency vs. Hiring a RevOps Team
6 min read
By Karen Lopez on 2020 December 10 16:00 GMT-07:00
A revenue operations approach is central to a company's long-term growth because it aligns its entire customer life cycle and makes it more efficient.
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