You know that lead magnets — especially in B2B space — can help you attract, capture, and convert quality leads. But this is what I see happen over and over with lead magnets: marketers spend weeks on creating beautiful, original, well-researched, useful resources… while treating landing page copy and social post copy as an afterthought.
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Revenue Operations, better known as “RevOps,” takes all of your processes in your business and aligns them all with the central goal of your business, which is to serve customers first and generate ongoing cash flow and growth second. However, investing in RevOps without doing the same for user experience (or “UX”) is a waste of time, because you can’t optimize income and cash flow without first focusing on your customers’ needs, perceptions, and expectations.
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Web copywriting is an exciting career with terrific earnings potential. If you are just starting out or still learning the basics, don’t get discouraged because practically everyone in the world claims to be a copywriter. The fact is, relatively few copywriters have the skills, work habits, and determination to truly stand out. Organizations of all kinds recognize the value of highly skilled web copywriters and compensate them accordingly. Here is practical advice to help you become a star performer as quickly as possible.
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Content marketing is one of the best ways to grow your business in 2021.
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Revenue Operations is the new buzzword in the business world, and leading companies are shuffling to align their process with this new trend to boost profits and increase growth. What that essentially means is aligning your sales, marketing, and customer success teams to optimize revenues.
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Trying to outrank your competition on Google?
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How do you name your meeting links and sales cadences? There’s more to a name than you may realize.
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Sales can be an emotional rollercoaster full of ups and downs. My first sales job was in a call center, and I failed to understand the importance of mental health. This article will provide you with three actionable tips you can implement both inside and outside of work to thrive in your sales environment.
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After looking at a lot—over two hundred—LinkedIn personal profile pages, I have found the gold standard for doing a LinkedIn bio. There are only a few sections, but each are specific to the buyer persona you have chosen to appeal to.
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How can sales teams benefit from having sales and revenue operations in place?
Read MoreAt Theia Marketing, we give your business the extreme edge that comes with smart marketing strategies and sharp execution.
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