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Eleanor Hecks

Eleanor Hecks

Eleanor is the founder and managing editor of Designerly Magazine. She’s also a freelance designer with a focus on customer experience. She lives in Philly with her husband and dogs, Bear and Lucy.

Recent posts by Eleanor Hecks

The Ultimate Guide to Email Marketing UX

4 min read

By Eleanor Hecks on 2022 April 9 06:00 GMT-06:00

Email marketing UX (user experience) isn’t talked about nearly as often as reaching a particular target audience. However, thinking about how different features impact your followers can improve conversion rates and help you gain an edge over the competition.

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Topics: Marketing Enablement Email Marketing

Why User Experience Matters in Designing Your RevOps Systems

4 min read

By Eleanor Hecks on 2021 October 30 07:30 GMT-06:00

Revenue Operations, better known as “RevOps,” takes all of your processes in your business and aligns them all with the central goal of your business, which is to serve customers first and generate ongoing cash flow and growth second. However, investing in RevOps without doing the same for user experience (or “UX”) is a waste of time, because you can’t optimize income and cash flow without first focusing on your customers’ needs, perceptions, and expectations.

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Topics: RevOps RevOps Metrics

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