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Karen Lopez

Karen Lopez

Karen Lopez is Theia Marketing's Marketing Manager.

Recent posts by Karen Lopez

AI in Revenue Operations

4 min read

By Karen Lopez on 2021 March 18 16:00 GMT-06:00

 

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Topics: Artificial Intelligence AI and RevOps AI in Business

RevOps Enablement Strategies

5 min read

By Karen Lopez on 2021 March 11 16:00 GMT-07:00

There are 4 core ingredients of RevOps teams: strategy, tools, enablement, and insights. Enablement ensures that corresponding teams have the necessary training and support required to fulfill their responsibilities.  

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Topics: RevOps Sales Enablement Marketing Enablement

HubSpot Partner Agency Onboarding vs Direct HubSpot Onboarding

6 min read

By Karen Lopez on 2021 March 4 16:00 GMT-07:00

As a business leader, every product and service your organization invests in should be worth the time and money it requires.  

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Topics: HubSpot Onboarding HubSpot Partner Agency

Understanding MQLs and SQLs

5 min read

By Karen Lopez on 2021 February 26 16:00 GMT-07:00

Generating leads is vital to acquiring new customers. 74% of companies agree that converting leads into paying customers is their top marketing priority.  

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Topics: Lead Scoring MQL SQL

RevOps vs Sales Ops vs Marketing Ops

5 min read

By Karen Lopez on 2021 February 18 16:00 GMT-07:00

Whether in politics, athletics, or business, every successful team needs a goal-oriented leader to steer the way. Without leadership, there is a lack of direction, disorganization, and little chance to achieve the desired outcome.  

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Topics: RevOps Sales Ops Marketing Ops

The Sales Learning Curve

5 min read

By Karen Lopez on 2021 February 11 16:00 GMT-07:00

Launching a new product requires effort to ensure its success. Once a new product is on the market, companies usually want to push it onto prospects and have these convert into paying customers as soon as possible.  

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Topics: Understanding Your Business Sales Learning Curve Sales Operations

How ABM Measures ROI

5 min read

By Karen Lopez on 2021 February 4 16:00 GMT-07:00

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Topics: ABM Account-Based Marketing Measuring ROI

The Future of RevOps

4 min read

By Karen Lopez on 2021 January 28 16:00 GMT-07:00

As the business world becomes more saturated and the level of competition increases, business leaders have innovated how they run their business and the service they give to customers.  

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Topics: Revenue Operations RevOps Future of RevOps

RevOps Metrics that Matter Most

5 min read

By Karen Lopez on 2021 January 21 16:00 GMT-07:00

Revenue operations function by bringing an organization's marketing, sales, and customer success departments together to ensure smooth end-to-end management. This approach is meant to "breakdown" any siloed activities between these teams. 

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Topics: Revenue Operations RevOps Metrics

How RevOps Drives ABM Success

5 min read

By Karen Lopez on 2021 January 14 16:00 GMT-07:00

In marketing and in sales, the more specific and personalized your approach to a prospect or customer you get, the better results you are likely to achieve. Every customer wants to feel important, and that's what makes AMB's personalization strategy so effective. 

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Topics: RevOps ABM Account-Based Marketing

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