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Islin Munisteri

Islin Munisteri


Recent posts by Islin Munisteri

9 Elements of Great Original Content for B2B Technical Companies and Engineers

5 min read

By Islin Munisteri on 2020 February 27 14:32 GMT-07:00

Now, writing outstanding content is a choice. You have to put in the time, money, and work to build a great brand that attracts prospects, or you can choose the easy path and write poor content. That will waste time, resources, and money writing.

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Topics: Content Development Effects SEO Content Marketing Marketing Insights Customer Journey Marketing Strategy

Using the Hero's Journey to Create Your Core Message and Buyer Personas

5 min read

By Islin Munisteri on 2020 January 28 15:03 GMT-07:00

Today, we will be talking about the Hero’s Journey, and how having a core message and ideal buyer persona will take your firm’s growth to the next level. Your core message covers why your customers want to work with you. 

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Topics: Understanding Your Business Marketing Tools Marketing Insights Digital Marketing

A Guide to Content Curation for Firms: Tips and Tools

5 min read

By Islin Munisteri on 2020 January 20 18:44 GMT-07:00

How do you source and share great content on social media? I will show you how to in this guide and share some of the tools we use. It needs to be content that your audience will like, comment, and share with their followers, which will expose your brand to a broader audience.

20200120 Curating Content
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Topics: Content Development Content Marketing Marketing Tools Digital Marketing Marketing Strategy

Develop a Content Strategy in 7 Simple Steps to Grow Your Firm

7 min read

By Islin Munisteri on 2020 January 13 13:59 GMT-07:00

Did you know that 59% of businesses don't have a documented content marketing strategy? However, 69% of the most successful marketers have a content marketing strategy that works according to Content Marketing Institute and Marketing Profs.

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Topics: Content Development Content Marketing Marketing Tools Customer Journey Digital Marketing Marketing Strategy

How Does SEO Impact Sales and Generate ROI For Your Business?

5 min read

By Islin Munisteri on 2019 December 17 16:55 GMT-07:00

SEO or search engine optimization gets thrown around a lot nowadays. For many technical service business owners, SEO may mean it is a technical term for marketers or it’s an enigma that can be solved for enough time and manpower.

SEO means that you've optimized your entire website's content so that the Google algorithm can index the pages and show your website’s content in search results. You use keywords and long tail keywords to describe the service or product you sell. Or better yet, tell what problem you solve for customers. And you would do that all on your website.

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Topics: Effects SEO Lead Generation Content Marketing Marketing Agency Marketing Strategy

4 Ways Your Sales Team Helps with Your Content Marketing

4 min read

By Islin Munisteri on 2019 December 10 10:49 GMT-07:00

Marketing and sales are two different departments.

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Topics: Marketing Tools Marketing Insights Customer Journey Marketing Strategy

How-to Guide to Creating Your Content Calendar Now

5 min read

By Islin Munisteri on 2019 December 3 16:38 GMT-07:00

Today, I want to talk about the importance of having a content calendar. Did you know that according to the Content Marketing Institute, 89% of B2B companies incorporate content marketing into their overall marketing strategy? A more recent study found that only 41% of those companies have a documented content strategy. Well, that number is, isn't itself a bit scary. The fact is is that those marketers who considered themselves successful are 40% more effective than those who don't have a plan.

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Topics: Content Development Effects SEO Content Marketing Customer Journey Marketing Strategy

10 Marketing Platforms and Tools You Need to Know in 2020

6 min read

By Islin Munisteri on 2019 November 18 18:00 GMT-07:00

Today I want to talk about the top 10 marketing platforms and tools you need to know about in content marketing going into 2020. Remember, content is part of the client buying process. You're moving your prospective clients from awareness stage to consideration to decision to post-decision and purchase stage. You can click on the client buying process blog for more info.

According to the Content Marketing Institute, "Content marketing's purpose is to attract and retain customers by consistently creating, curating relevant and valuable content with the intention of changing or enhancing a consumer's behavior. Remember that it's an ongoing process that's best integrated into your overall marketing strategy, and it focuses on owning media, not renting it."

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Topics: Content Development Content Marketing Marketing Insights Customer Journey Marketing Strategy

2020 B2B Content Marketing Trends and Budgets

6 min read

By Islin Munisteri on 2019 November 12 17:23 GMT-07:00

Today, I want to talk to you about the top 2020 B2B marketing trends in content marketing.  I want to specially thank the Content Marketing Institute, Marketing Profs and Sitecore for putting together this report. I will be sharing the contents of the survey and the report.

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Topics: Lead Generation Cost of Marketing Content Marketing Marketing Strategy

Top 5 Mindset Blocks Scaling from $0 -1 million

5 min read

By Islin Munisteri on 2019 November 5 18:28 GMT-07:00

Today, I want to talk about the top five mindset blocks of scaling your business from zero to a million dollars. Now, as engineers and business owners, it's sometimes hard to invest in coaching or invest in your website or decide to invest in even some sales coaching. But I find that the coaching and especially for therapy for me has been very helpful in overcoming these mindset blocks. It has been helpful in investing in my business to get to the next level. Now these are the top five mindset blocks.

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Topics: Content Marketing Customer Value Digital Marketing Marketing Strategy

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