How can sales teams benefit from having sales and revenue operations in place?
Read MoreRecent posts by Islin Munisteri
How Sales Teams Benefit from Revenue Operations
2 min read
By Islin Munisteri on 2021 April 15 16:00 GMT-06:00
Topics: Case Study RevOps Sales Learning Curve Sales Ops
Analysis of Best Posts Reveal Linkedin Social Media Strategy
2 min read
By Islin Munisteri on 2021 March 31 16:23 GMT-06:00
Here are our best tips and tricks from doing a meta-analysis of approximately 120 posts across 5 LinkedIn business and 5 personal profiles of prolific social media content producers in B2B technology, marketing, and sales.
Read MoreTopics: Social Media Marketing Marketing Strategy Case Study LinkedIn
Demand Gen for IT Services During COVID
16 min read
By Islin Munisteri on 2020 October 8 13:48 GMT-06:00
This transcript has been edited for clarity and conciseness.
Read MoreTopics: Understanding Your Business Marketing Insights Marketing Strategy MSP Lead Generation IT Website Podcast
Reengage With Your Lost Leads The Right Way
7 min read
By Islin Munisteri on 2020 May 21 16:00 GMT-06:00
Defining a lost lead
A lost lead is one that has stalled in your lead nurturing process and has not converted into a sale yet. This often means they are not opening your emails, or they recently unsubscribed from your email list.
Read MoreTopics: Lead Generation Content Marketing Customer Journey Lead Scoring Lead Capture Lead Nurturing
The 10 Best Ways to Optimize Your Lead Capture Forms
7 min read
By Islin Munisteri on 2020 May 14 16:00 GMT-06:00
Why the Lead Capture form is essential to your business
The lead capture form is essential to any B2B’s lead generation efforts. They serve an important purpose: to invite your site visitors to provide their information in exchange for a helpful piece of content, a quote, a free demo, or free trial.
Read MoreTopics: Lead Generation Content Marketing Customer Journey Marketing Strategy Lead Magnet Lead Scoring Lead Capture
3 Things Your Business Needs for an Effective Lead Capture Strategy
6 min read
By Islin Munisteri on 2020 May 7 14:18 GMT-06:00
The truth is that today’s online business landscape is more competitive than ever before. Multitudes of businesses all compete to generate quality leads. Therefore, to grow your business, you need to earn your audience’s attention.
Read MoreTopics: Lead Generation Content Marketing Lead Magnet Lead Scoring Lead Capture
Manufacturing Content Marketing Survey 2020: Tips, Trends, and Budgets
6 min read
By Islin Munisteri on 2020 April 30 15:37 GMT-06:00
Throughout this report, you'll see that manufacturing marketers have become more strategic with their content marketing approach, are more effective in distributing their organization's content, and face fewer challenges when attempting to communicate more complex ideas to their audiences. While there have been improvements like these, only 40% of marketers are strategic about the content they create and target their content for specific stages of the customer journey.
Read MoreTopics: Content Marketing Marketing Insights Digital Marketing
How to Work From Home Effectively: Interview with Glenn Tranter
24 min read
By Islin Munisteri on 2020 April 20 14:26 GMT-06:00
Islin:
Read MoreTopics: Work From Home Managing
Work from Home Tip #8: How to Schedule a Zoom Meeting for Happy Hour
2 min read
By Islin Munisteri on 2020 April 9 17:50 GMT-06:00
Today, I have our eighth work from home tip, and that's setting up a Zoom Happy Hour with you and your team.
Read MoreTopics: Work From Home Managing
Work from Home Tip #7: Have Clear Expectations for Your Employees
2 min read
By Islin Munisteri on 2020 April 8 18:34 GMT-06:00
Today, we will be talking about our seventh work from home tip, and that is setting clear expectations between manager and employee. Remember that it’s a partnership. It’s a two-way street. Both the manager and the employee or the individual contributor need to agree on the same set of expectations going forward.
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