Islin Munisteri

Islin Munisteri


Recent posts by Islin Munisteri

Demand Gen for IT Services During COVID

17 min read

By Islin Munisteri on 2020 October 8 13:48 GMT-06:00

This transcript has been edited for clarity and conciseness.

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Topics: Understanding Your Business Marketing Insights Marketing Strategy MSP Lead Generation IT Website Podcast

Reengage With Your Lost Leads The Right Way

9 min read

By Islin Munisteri on 2020 May 21 16:00 GMT-06:00

Defining a lost lead

A lost lead is one that has stalled in your lead nurturing process and has not converted into a sale yet. This often means they are not opening your emails, or they recently unsubscribed from your email list.

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Topics: Lead Generation Content Marketing Customer Journey Lead Scoring Lead Capture Lead Nurturing

The 10 Best Ways to Optimize Your Lead Capture Forms

12 min read

By Islin Munisteri on 2020 May 14 16:00 GMT-06:00

Why the Lead Capture form is essential to your business

The lead capture form is essential to any B2B’s lead generation efforts. They serve an important purpose: to invite your site visitors to provide their information in exchange for a helpful piece of content, a quote, a free demo, or free trial.

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Topics: Lead Generation Content Marketing Customer Journey Marketing Strategy Lead Magnet Lead Scoring Lead Capture

3 Things Your Business Needs for an Effective Lead Capture Strategy

8 min read

By Islin Munisteri on 2020 May 7 14:18 GMT-06:00

The truth is that today’s online business landscape is more competitive than ever before. Multitudes of businesses all compete to generate quality leads. Therefore, to grow your business, you need to earn your audience’s attention.

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Topics: Lead Generation Content Marketing Lead Magnet Lead Scoring Lead Capture

Manufacturing Content Marketing Survey 2020: Tips, Trends, and Budgets

9 min read

By Islin Munisteri on 2020 April 30 15:37 GMT-06:00

Throughout this report, you'll see that manufacturing marketers have become more strategic with their content marketing approach, are more effective in distributing their organization's content, and face fewer challenges when attempting to communicate more complex ideas to their audiences. While there have been improvements like these, only 40% of marketers are strategic about the content they create and target their content for specific stages of the customer journey.

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Topics: Content Marketing Marketing Insights Digital Marketing

How to Work From Home Effectively: Interview with Glenn Tranter

26 min read

By Islin Munisteri on 2020 April 20 14:26 GMT-06:00

Islin:

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Topics: Work From Home Managing

Work from Home Tip #8: How to Schedule a Zoom Meeting for Happy Hour

2 min read

By Islin Munisteri on 2020 April 9 17:50 GMT-06:00

Today, I have our eighth work from home tip, and that's setting up a Zoom Happy Hour with you and your team.

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Topics: Work From Home Managing

Work from Home Tip #7: Have Clear Expectations for Your Employees

2 min read

By Islin Munisteri on 2020 April 8 18:34 GMT-06:00

Today, we will be talking about our seventh work from home tip, and that is setting clear expectations between manager and employee. Remember that it’s a partnership. It’s a two-way street. Both the manager and the employee or the individual contributor need to agree on the same set of expectations going forward.

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Topics: Work From Home Managing

Work from Home Tip #6: Have Meeting Time with Your Remote Team

2 min read

By Islin Munisteri on 2020 April 7 19:13 GMT-06:00

Today, I want to share with you my sixth work from home tip, and that's to have dedicated meeting time with your team, especially working from home.

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Topics: Work From Home Managing

Work From Home Tip #5: Have Family Expectations

1 min read

By Islin Munisteri on 2020 April 6 18:36 GMT-06:00

Today, I will talk about my fifth work-from-home tip. It’s about having family expectations.

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Topics: Work From Home

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