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9 Elements of Great Original Content for B2B Technical Companies and Engineers

By Islin Munisteri on 2020 February 27 14:32 GMT-07:00

Now, writing outstanding content is a choice. You have to put in the time, money, and work to build a great brand that attracts prospects, or you can choose the easy path and write poor content. That will waste time, resources, and money writing.

Using the Hero's Journey to Create Your Core Message and Buyer Personas

By Islin Munisteri on 2020 January 28 15:03 GMT-07:00

Today, we will be talking about the Hero’s Journey, and how having a core message and ideal buyer persona will take your firm’s growth to the next level. Your core message covers why your customers want to work with you. 

A Guide to Content Curation for Firms: Tips and Tools

By Islin Munisteri on 2020 January 20 18:44 GMT-07:00

How do you source and share great content on social media? I will show you how to in this guide and share some of the tools we use. It needs to be content that your audience will like, comment, and share with their followers, which will expose your brand to a broader audience.

20200120 Curating Content

Develop a Content Strategy in 7 Simple Steps to Grow Your Firm

By Islin Munisteri on 2020 January 13 13:59 GMT-07:00

Did you know that 59% of businesses don't have a documented content marketing strategy? However, 69% of the most successful marketers have a content marketing strategy that works according to Content Marketing Institute and Marketing Profs.

How Does SEO Impact Sales and Generate ROI For Your Business?

By Islin Munisteri on 2019 December 17 16:55 GMT-07:00

SEO or search engine optimization gets thrown around a lot nowadays. For many technical service business owners, SEO may mean it is a technical term for marketers or it’s an enigma that can be solved for enough time and manpower.

SEO means that you've optimized your entire website's content so that the Google algorithm can index the pages and show your website’s content in search results. You use keywords and long tail keywords to describe the service or product you sell. Or better yet, tell what problem you solve for customers. And you would do that all on your website.

4 Ways Your Sales Team Helps with Your Content Marketing

By Islin Munisteri on 2019 December 10 10:49 GMT-07:00

Marketing and sales are two different departments.

How-to Guide to Creating Your Content Calendar Now

By Islin Munisteri on 2019 December 3 16:38 GMT-07:00

Today, I want to talk about the importance of having a content calendar. Did you know that according to the Content Marketing Institute, 89% of B2B companies incorporate content marketing into their overall marketing strategy? A more recent study found that only 41% of those companies have a documented content strategy. Well, that number is, isn't itself a bit scary. The fact is is that those marketers who considered themselves successful are 40% more effective than those who don't have a plan.

10 Marketing Platforms and Tools You Need to Know in 2020

By Islin Munisteri on 2019 November 18 18:00 GMT-07:00

Today I want to talk about the top 10 marketing platforms and tools you need to know about in content marketing going into 2020. Remember, content is part of the client buying process. You're moving your prospective clients from awareness stage to consideration to decision to post-decision and purchase stage. You can click on the client buying process blog for more info.

According to the Content Marketing Institute, "Content marketing's purpose is to attract and retain customers by consistently creating, curating relevant and valuable content with the intention of changing or enhancing a consumer's behavior. Remember that it's an ongoing process that's best integrated into your overall marketing strategy, and it focuses on owning media, not renting it."

2020 B2B Content Marketing Trends and Budgets

By Islin Munisteri on 2019 November 12 17:23 GMT-07:00

Today, I want to talk to you about the top 2020 B2B marketing trends in content marketing.  I want to specially thank the Content Marketing Institute, Marketing Profs and Sitecore for putting together this report. I will be sharing the contents of the survey and the report.

Top 5 Mindset Blocks Scaling from $0 -1 million

By Islin Munisteri on 2019 November 5 18:28 GMT-07:00

Today, I want to talk about the top five mindset blocks of scaling your business from zero to a million dollars. Now, as engineers and business owners, it's sometimes hard to invest in coaching or invest in your website or decide to invest in even some sales coaching. But I find that the coaching and especially for therapy for me has been very helpful in overcoming these mindset blocks. It has been helpful in investing in my business to get to the next level. Now these are the top five mindset blocks.

How to Get Reviews and Respond to Negative Reviews for Your B2B Company

By Islin Munisteri on 2019 October 28 18:12 GMT-06:00

Customer and client reviews are increasingly important as more consumers use the internet to find businesses. According the BrightLocal Local Consumer Review Survey, 54% of consumers ages 18-34 use the internet every day to find businesses. That means decision makers are doing initial market research on your B2B brand before picking up the phone or forming a relationship with you.

Defining Customer Value for B2B Technical Services for Engineers and Scientists

By Islin Munisteri on 2019 October 21 17:58 GMT-06:00

I would like to talk to you about defining the customer value for your B2B technical services business. Finding your customer value is incredibly important because you can get the prices you want for your product or service, and not get negotiated down or discounted on your product or service.

Top 10 Customer Review Sites for B2B Technical Services for Engineers and Scientists

By Islin Munisteri on 2019 October 14 18:30 GMT-06:00

Whether you are in healthcare, engineering, science, or energy, there are top review sites to be on. So before we go dive deep into that, customer reviews are a way to get feedback. It is based on a customer's experience with the organization. Now these reviews could be public or private and they can be collected by the company or posted on third party review sites.

The Client Buying Process

By Islin Munisteri on 2019 October 7 19:19 GMT-06:00

Every interaction your client buyer persona has with your business should be where they are at in the buyer’s process. You need to provide the structured guidance and value they need at their point in the buyer’s process. 

According to the inbound methodology you need to attract, engage and delight your prospective clients and current clients. Meet where your clients are, and  reduce the friction leading up to making a purchase. Build trust, be human, and helpful. Personalize your prospect’s experience across sales, marketing, and service. 

What is Your ROI on Sales and Marketing?

By Islin Munisteri on 2019 September 6 16:51 GMT-06:00

What is your ROI on your marketing and sales efforts?  If you have a call center working for you and what is the ROI on that? So what is the return on investment for marketing and sales for you? So let’s cut straight to the chase. A good marketing ROI is a ratio of 5:1.

What is a Total Online Presence Audit?

By Islin Munisteri on 2019 August 26 14:03 GMT-06:00

We are going to talk about the total online presence audit. If you're trying to figure out why you're not generating leads from your website or if your competitors are gaining key keyword advantages on Google,whether they're in Google ads or on the first page of Google. 

7 Questions to Ask Your Marketing Agency

By Islin Munisteri on 2019 August 8 12:50 GMT-06:00

I want to talk about seven questions that you should ask your marketing agency before you start with them or as you're getting to know them.

How to Niche Down Your IT/MSP Business

By Islin Munisteri on 2019 July 29 15:36 GMT-06:00

What is niching? It doesn't matter what stage of business you're in--whether you've had your business for one year or five years or 10 years or 20 years. I think you could still benefit from niching down.

Great customer experience for MSPs

By Lucas Munisteri on 2019 July 22 17:27 GMT-06:00



Today, I'd like to talk about why you need marketing in your MSP. I understand a lot of MSPs have a very robust sales tea

m and do most of their selling via direct sales. But since you have a website, you have all of these other resources available to you to get the most out of your sales team's time.

Why You Need to Have Buyer Personas First

By Islin Munisteri on 2019 July 17 14:08 GMT-06:00

A buyer pesona, or your ideal client, is absolutely necessary before you create any piece of content.

I'm talking about before doing any email sequences, LinkedIn outreach campaigns, and blogs, know who your ideal client is.

For us in the IT managed service provider space, it is the top three decision makers at an MSP.

7 Components of a Great MSP Website That Converts Leads

By Islin Munisteri on 2019 July 12 14:17 GMT-06:00

What are the top seven components of an MSP website that converts leads? We decided to pick Qlik as our ideal website. Now Qlik is actually a business intelligence software, but I really liked their website and I think their site architecture can help MSPs as well.