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Guide to Marketing, Growing, Optimizing your business

How RevOps Helps Grow Your Business

16 min read

By Karen Lopez on 2020 November 19 16:00 GMT-07:00

Today’s fast-paced business climate makes it crucial, now more than ever, for companies to restructure their processes to gain a competitive edge. 

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Topics: Revenue Operations RevOps Silo Mentality

The Most Common Product Testing Mistakes You Need to Avoid

20 min read

By Karen Lopez on 2020 November 12 16:00 GMT-07:00

Testing a product or its prototype is the most efficient way to ensure the final byproduct you launch into market has the best chance of succeeding. It gives product managers and engineers valuable insight into the best product decisions they can make to improve customer satisfaction, brand loyalty, customer retention, and increase their company's ROI. 

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Topics: Marketing Tools Product/Market Fit Product Testing

Top 6 Myths on Product/Market Fit

17 min read

By Karen Lopez on 2020 November 5 16:00 GMT-07:00

Many ideas circulate product/market fitMany times, these misconceptions confuse founders and the teams they manageleading to possible future setbacks. 

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Topics: Marketing Insights Product/Market Fit Lean Product Process

7 Reasons You Do Not Have Product/Market Fit & What to Do About It

20 min read

By Karen Lopez on 2020 October 29 16:00 GMT-06:00

Product/market fit is not a one-size-fits-all process, nor is it a one-time event. It is an iterative process that demands the continual collaboration between the product, marketing, sales, services, and leadership teams of a company.  

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Topics: Understanding Your Business Product/Market Fit Buyer Persona

Buyer Persona Research for a Perfect Product/Market Fit

24 min read

By Karen Lopez on 2020 October 22 16:00 GMT-06:00

We can simplify product/market fit to mean the following: the degree to which the product being sold satisfies market demand and customer needs.  

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Topics: Understanding Your Business Product/Market Fit Buyer Persona

Growing Your Business with Product/Market Fit

23 min read

By Karen Lopez on 2020 October 15 16:00 GMT-06:00

"Product/Market fit is not just a prerequisite for growth; it is the fuel that powers all sustainable growth efforts." 

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Topics: Understanding Your Business Marketing Strategy Product/Market Fit

Demand Gen for IT Services During COVID

17 min read

By Islin Munisteri on 2020 October 8 13:48 GMT-06:00

This transcript has been edited for clarity and conciseness.

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Topics: Understanding Your Business Marketing Insights Marketing Strategy MSP Lead Generation IT Website Podcast

Why You Need a Marketing Expert on Your C-Level Team

4 min read

By Guest Blogger on 2020 October 1 16:00 GMT-06:00

There has been some discourse on whether there should be a chief marketing officer at the organization's top levels. The role became popular in the mid-'90s but has seen companies shy away from the role. The role still exists or has been rebranded to "Chief Growth Officer" or "Chief Brand Officer" or other hot button name. Coca-Cola recently brought back the role of CMO, citing that marketing aligns with its goals rather than growth.

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Topics: Marketing Insights Digital Marketing Brand Ambassador Guest Posting

Theia Marketing Guest Posting Guidelines

16 min read

By Karen Lopez on 2020 September 24 16:00 GMT-06:00

Thank you for your interest in writing as a guest blogger for Theia Marketing’s Guide to Marketing Blog! 

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Topics: Content Marketing Guest Posting

How to Validate if Your SaaS has a Product/Market Fit

7 min read

By Karen Lopez on 2020 September 18 16:00 GMT-06:00

“Startups occasionally ask me to help them evaluate whether they have achieved product/market fit. It’s easy to answer: if you are asking, you’re not there yet."

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Topics: Product/Market Fit Sean Ellis Test Customer Retention

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