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Guide to Marketing, Growing, Optimizing your business

Improve your Problem-Solving with First Principles Thinking

10 min read

By Karen Lopez on 2020 June 24 16:00 GMT-06:00

As entrepreneurs, we encounter endless opportunities and possibilities to innovate the way we run our businesses, the way we create, manufacture, and present our products and services, and the way we interact with our customers.

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Topics: Understanding Your Business Digital Marketing

What You Need to Know about Lead Generation Landing Pages

8 min read

By Karen Lopez on 2020 June 18 09:03 GMT-06:00

A landing page is a web page designed to attract the consumers who are in the market for the product or service your business offers. Also known as a lead capture page, landing pages are the web page a user "lands on" after clicking on an advertisement or social media post.

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Topics: Lead Generation Digital Marketing Marketing Strategy Lead Capture

3 Simple Ways to Increase your Lead Capture Conversions

8 min read

By Karen Lopez on 2020 June 10 16:00 GMT-06:00

If you want to generate more high-quality leads that align with your target audience, you probably need to invest more energy into lead capture.

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Topics: Lead Generation Content Marketing Lead Magnet Lead Capture Lead Nurturing

Lead Magnets: How to Choose the Right Ones to Earn More Leads

10 min read

By Karen Lopez on 2020 June 3 16:00 GMT-06:00

At its core, a lead magnet is a marketing tool used on landing pages to generate more leads. In digital marketing, lead magnets are also known as opt-in offers, freebies, gated content, or content upgrades, among others.

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Topics: Lead Generation Content Marketing Lead Magnet Lead Capture Lead Nurturing

The Top 7 Reasons Why You Keep Losing Leads

7 min read

By Karen Lopez on 2020 May 29 16:00 GMT-06:00

If your organization is investing resources on advertising and lead nurturing to increase its lead conversion rates, this article is for you.

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Topics: Content Marketing Marketing Insights Customer Journey Marketing Strategy Lead Magnet Lead Capture Lead Nurturing

Reengage With Your Lost Leads The Right Way

9 min read

By Islin Munisteri on 2020 May 21 16:00 GMT-06:00

Defining a lost lead

A lost lead is one that has stalled in your lead nurturing process and has not converted into a sale yet. This often means they are not opening your emails, or they recently unsubscribed from your email list.

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Topics: Lead Generation Content Marketing Customer Journey Lead Scoring Lead Capture Lead Nurturing

The 10 Best Ways to Optimize Your Lead Capture Forms

12 min read

By Islin Munisteri on 2020 May 14 16:00 GMT-06:00

Why the Lead Capture form is essential to your business

The lead capture form is essential to any B2B’s lead generation efforts. They serve an important purpose: to invite your site visitors to provide their information in exchange for a helpful piece of content, a quote, a free demo, or free trial.

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Topics: Lead Generation Content Marketing Customer Journey Marketing Strategy Lead Magnet Lead Scoring Lead Capture

3 Things Your Business Needs for an Effective Lead Capture Strategy

7 min read

By Islin Munisteri on 2020 May 7 14:18 GMT-06:00

The truth is that today’s online business landscape is more competitive than ever before. Multitudes of businesses all compete to generate quality leads. Therefore, to grow your business, you need to earn your audience’s attention.

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Topics: Lead Generation Content Marketing Lead Magnet Lead Scoring Lead Capture

Manufacturing Content Marketing Survey 2020: Tips, Trends, and Budgets

9 min read

By Islin Munisteri on 2020 April 30 15:37 GMT-06:00

Throughout this report, you'll see that manufacturing marketers have become more strategic with their content marketing approach, are more effective in distributing their organization's content, and face fewer challenges when attempting to communicate more complex ideas to their audiences. While there have been improvements like these, only 40% of marketers are strategic about the content they create and target their content for specific stages of the customer journey.

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Topics: Content Marketing Marketing Insights Digital Marketing

How to Work From Home Effectively: Interview with Glenn Tranter

26 min read

By Islin Munisteri on 2020 April 20 14:26 GMT-06:00

Islin:

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Topics: Work From Home Managing

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