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Guide to Marketing, Growing, Optimizing your business

The Best LinkedIn Personal Profile Bio I’ve Ever Seen

3 min read

By Islin Munisteri on 2021 April 30 09:51 GMT-06:00

After looking at a lot—over two hundred—LinkedIn personal profile pages, I have found the gold standard for doing a LinkedIn bio. There are only a few sections, but each are specific to the buyer persona you have chosen to appeal to.

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Topics: Social Media Marketing Brand Ambassador Buyer Persona Best of LinkedIn

How Sales Teams Benefit from Revenue Operations

2 min read

By Islin Munisteri on 2021 April 15 16:00 GMT-06:00

How can sales teams benefit from having sales and revenue operations in place?

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Topics: Case Study RevOps Sales Learning Curve Sales Ops

Analysis of Best Posts Reveal Linkedin Social Media Strategy

2 min read

By Islin Munisteri on 2021 March 31 16:23 GMT-06:00

Here are our best tips and tricks from doing a meta-analysis of approximately 120 posts across 5 LinkedIn business and 5 personal profiles of prolific social media content producers in B2B technology, marketing, and sales.

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Topics: Social Media Marketing Marketing Strategy Case Study LinkedIn

How Salaries Are Changing Due to Remote Work and Covid-19

3 min read

By Artur Meyster on 2021 March 25 16:37 GMT-06:00

Coronavirus and its shelter-in-place measures forced companies to experiment with remote work. During this experiment, companies found that the model worked better than anticipated. Employees liked it too. The mutual benefit to employers and employees is fostering a push for remote work that continues to work in favor of both parties. As work from home continues in major cities, the amount of data points for remote work is only increasing. 

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Topics: Marketing Insights Work From Home

AI in Revenue Operations

4 min read

By Karen Lopez on 2021 March 18 16:00 GMT-06:00


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Topics: Artificial Intelligence AI and RevOps AI in Business

RevOps Enablement Strategies

5 min read

By Karen Lopez on 2021 March 11 16:00 GMT-07:00

There are 4 core ingredients of RevOps teams: strategy, tools, enablement, and insights. Enablement ensures that corresponding teams have the necessary training and support required to fulfill their responsibilities.  

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Topics: RevOps Sales Enablement Marketing Enablement

HubSpot Partner Agency Onboarding vs Direct HubSpot Onboarding

6 min read

By Karen Lopez on 2021 March 4 16:00 GMT-07:00

As a business leader, every product and service your organization invests in should be worth the time and money it requires.  

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Topics: HubSpot Onboarding HubSpot Partner Agency

Understanding MQLs and SQLs

5 min read

By Karen Lopez on 2021 February 26 16:00 GMT-07:00

Generating leads is vital to acquiring new customers. 74% of companies agree that converting leads into paying customers is their top marketing priority.  

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Topics: Lead Scoring MQL SQL

RevOps vs Sales Ops vs Marketing Ops

5 min read

By Karen Lopez on 2021 February 18 16:00 GMT-07:00

Whether in politics, athletics, or business, every successful team needs a goal-oriented leader to steer the way. Without leadership, there is a lack of direction, disorganization, and little chance to achieve the desired outcome.  

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Topics: RevOps Sales Ops Marketing Ops

The Sales Learning Curve

5 min read

By Karen Lopez on 2021 February 11 16:00 GMT-07:00

Launching a new product requires effort to ensure its success. Once a new product is on the market, companies usually want to push it onto prospects and have these convert into paying customers as soon as possible.  

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Topics: Understanding Your Business Sales Learning Curve Sales Operations