I would like to talk about our company values, and one of them is honesty. I find it's easy to lie in sales and marketing, and to yourself as well.
With sales and marketing, you need to know what is your Customer Total Lifetime Value, and what you're willing to spend on sales and marketing to get to your Customer Total Lifetime Value.
On the other hand, I have to be honest with myself and how much I can work. I'm getting back to working, and it's a slow, steady climb.
What are your thoughts about Total Customer Lifetime Value and how much you should spend on sales and marketing?