Happy 4th of July! Also known as Independence Day in the United States.
Read MorePetroleum Engineer to Marketing CEO: Asians Redefining Success Podcast
1 min read
I was so excited to be on the Asians Redefining Their Success podcast with Yunzhe Zhou in December!
Read MoreTopics: Marketing Agency
Developing Your Inbound and Outbound Marketing: Abundant Beans Podcast
1 min read
I was so excited to be interviewed by Jamie O'Kane at the Abundant Beans Podcast! We had a great time talking about inbound and outbound marketing, and how you need both to have a successful business.
Read MoreTopics: Marketing Insights Marketing Agency Inbound Marketing Outbound Marketing
We're HubSpot Agency Partners!
1 min read
This is Islin with Theia Marketing and I'm proud to announce that we're invited to be HubSpot Agency Partners.
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Topics: Marketing Strategy IT Website MSP Marketing IT Lead Generation
Meaning and Fulfillment at Work
1 min read
I want to talk about meaning at work. Does meaning lead to fulfillment?
So for me, when I was working in petroleum engineering, I found a lot of meaning in my work. I knew I was producing the world's energy and that was really meaningful to me. But to this day, I don't know if I was fulfilled at worked. I felt fulfilled in the volunteering activities that I did with work, like at Junior Achievement. But I don't know if I was fully fulfilled by my work.
Read MoreTopics: Content Marketing Customer Journey Customer Value Marketing Strategy IT Website IT Lead Generation
Honesty is One of Our Company Values
1 min read
I would like to talk about our company values, and one of them is honesty. I find it's easy to lie in sales and marketing, and to yourself as well.
With sales and marketing, you need to know what is your Customer Total Lifetime Value, and what you're willing to spend on sales and marketing to get to your Customer Total Lifetime Value.
On the other hand, I have to be honest with myself and how much I can work. I'm getting back to working, and it's a slow, steady climb.
What are your thoughts about Total Customer Lifetime Value and how much you should spend on sales and marketing?
